Nael Production had the honor of creating the visual identity for Roha Coffee, a brand rooted in the heart of Ethiopia’s rich coffee heritage. Our goal was to craft a brand image that blends tradition with elegance—capturing the soul of Ethiopian coffee while positioning Roha Coffee for both local and international markets. We developed a refined and memorable logo inspired by Ethiopia’s cultural symbols and the deep-rooted history of coffee. Alongside the logo, we designed a complete branding system including color direction, packaging concepts, typography, and brand usage guidelines—ensuring consistency across all touchpoints. The outcome is a bold yet culturally grounded identity that allows Roha Coffee to stand out on shelves, resonate with consumers, and represent Ethiopian excellence with pride. This project reflects our passion for telling meaningful stories through design—and our ability to turn vision into a visual identity that lasts.